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Quality is the customers perception of the value of the suppliers work output. 

You can not separate the process and the human factor, therefore I believe that Quality, when built into a frame, generates emotions and feelings within those who have taken part in it's creation.  When you have made something that you are proud of, when you have produced a product that  brings smiles to your customers, then you have achieved Quality.  You'll know it, they'll know it, and each of you will prosper from it. 

See for yourself how The Frame Workshop continues to improve quality through training, dedication and investment.